For this, I spoke to actors William Roache and Anne Cunningham, who appeared in the dry-run of Episode 1 before going on to star in the series, as well as John Tomlinson from Corripedia, former Corrie archivist Daran Little who wrote The Road to Coronation Street (2010), Katherine Balmer from Shutterstock which posted the images and fan Lewis Pringle who spotted their significance.
There were two things I didn't have space to get into in the article. First, Shutterstock captioned these images "telesnaps". But "tele-snaps", with a hyphen, were the brand name of the service offered by John Cura, who took photographs of TV programmes as they aired to provide cast and crew with a permanent record of productions otherwise lost to the ether. These images of the dry-run were produced in-house by Granada Television, not by Cura, so they're technically not tele-snaps.
Normally, us historians of TV refer to images of this sort not by Cura are referred to as off-air images. But these dry-runs weren't broadcast so the images aren't "off-air", but taken from internal monitors in the Granada building. So: what should we call them? Daran Little called them "screen grabs", which I've not been able to better as yet.
Secondly, the first image in the sequence is a title card saying "Coronation Street" in what appears to be the TV set. That suggests that the dry run was missing the iconic opening shots of real-life Archie Street in Salford, which John Tomlinson thinks was filmed later. He says the dry run probably lacked the famous theme music, too, quoting an interview with composer Eric Spear: "They’d left the music to the last minute," Eric Spear said in 1965. To inspire him, the director took Spear to Archie Street, in the rain. "Suddenly the sun broke through the clouds and the director said, 'That's the music I want'." [Source]
Presumably, in response to the dry run, the producers felt that a filmed sequence was needed to help convince viewers that this was a real street and not just a TV studio, with the music setting the bitter-sweet tone. That helped make the programme more convincing and compelling as soon as it started.




