Published in 1990, this short, 174-page book examines the process of adapting “classic” novels for the screen. “Intended for a general as well as an academic readership”, says the back-cover blurb, it begins with chapters on what is lost in dramatisation, the issues involved in recreating the past authentically and the traditions of the BBC’s Classic Serial, which had (it says) been a fixture of the schedules since a six-part adaptation of Trollope’s
The Warden in 1951 (p. 100).
There are then two chapters on dramatisations of Great Expectations by Dickens — mostly focused on the film version directed by David Lean (1946) — and three chapters covering the BBC Classic Serial’s 16-part dramatisation of Thackeray’s Vanity Fair (1987).
The latter include interviews with producer Terrance Dicks and others involved in production and promotion of the serial. These interviews were conducted by Chris Wensley in autumn 1987 and spring 1988, so offer a perspective from and soon after broadcast. Had the interviews taken place a month or two later, the perspectives might have been very different. In the summer of 1998, BBC management decided, rather abruptly, to cancel the Classic Serial altogether just as production was getting under way on the production to follow Vanity Fair. The dramatisation of The Franchise Affair by Josephine Tey, broadcast in September and October 1988, was the last in the 37-year run. Screening the Novel doesn’t address the cancellation but provides insights into why that happened, which I can match up to other stuff I have been reading.
Vanity Fair was well received critically, with several examples cited in this book. However, viewing figures, averaging 5m per episode, were down on previous Classic Serials (p. 165). This, the authors suggest, was because the “cynicism and sexual innuendo” of Vanity Fair did not “suit all Sunday teatime family audiences” (p. 166). That suggests the Classic Serial was usually “cosy”, “safe”, even “conservative” — or at least that was the perception.
The format of Vanity Fair is criticised by the authors: 16 episodes too much of a commitment for the audience, the half-hour duration of each episode not long enough to satisfy. At the time Screening the Novel was written, the hope was that a repeat re-edited as 10x 50-minute episodes would prove more successful. However, this version never materialised.
But whatever the faults of Vanity Fair, a lot of the criticism here is directed at the Classic Serial generally. The first chapter of Screening the Novel gives an overview of what it calls the “literature/screen debate”, largely taken up with the critique in Jonathan Miller’s book Subsequent Performances (Faber, 1986) of the inability of screen versions to match the richness and interplay of prose.
I’ve got but have not yet read this book by Miller, who’d previously adapted several works for the screen: Alice in Wonderland (BBC, 1966), Whistle and I’ll Come to You (BBC, 1968), Take a Girl Like You (film, 1970) and six Shakespeare plays (BBC, 1980-82). The sense I get (for now) is that Miller felt that his screen adaptations of Shakespeare were more successful than those earlier works. Indeed, he wasn’t alone in seeing a fundamental difference in form, as Screening the Novel tells us that,
“Within the BBC, a clear distinction is made between ‘adaptation’ and ‘dramatisation’. An ‘adaptation’ is the preparation of a television version of a work which is already in dramatic form, for example a stage play. A ‘dramatisation’ is the preparation of a television drama from a work which was not previously in dramatic form, for example a prose narrative.” (p. 24n)
Miller sees dramatisation as of less value than adaptation and even actively damaging to the source work. Screening the Novel cites his own examples of the richness and interplay of the prose in Great Expectations before he then concludes:
“There is no way in which a film could do justice to this artful alternation between indirect and direct speech. And in the dismal realisations of Dickens that now infect the screens of domestic television we are assaulted by pretentiously picturesque usurpers.” (p. 20, citing Miller in Subsequent Performances, p. 240).
He doesn’t say which “dismal” TV productions he means but it’s pretty obvious given that Dickens was the Classic Serial’s “bread and butter and jam”, according to Terrance Dicks (p. 139). As script editor, Terrance oversaw TV dramatisations of Great Expectations (1981), Dombey and Son (1983) and The Pickwick Papers (1985); as producer, he oversaw dramatisations of Oliver Twist (also 1985) and David Copperfield (1986, the year Miller’s book was published). Screening the Novel asked Terrance for his response.
“TD: I actually had that argument with Jonathan Miller at the Edinburgh Festival. He argues that the dramatization of a novel inevitably damages the original, that future readers are corrupted and previous readers are disappointed. I think it’s nonsense, basically. As I said, he gave this idea in a speech at the Edinburgh Festival where I was also appearing on another panel and I was in the audience and leapt up and said, ‘I am the producer of the BBC-1 Classic Serial and you have been trying to put me out of business for the last hour!’ — which got a nice laugh. What I said was that I thought that we had three classes of viewers. People who knew and loved the book and could then compare our version. People who had not read the book but would see it on television and would then be led to go to the book and read it: obviously it’s not for nothing the publishers do tie-in editions. There is always a huge upsurge in libraries when anything appears on television, a lot of people go to the book, so we gain readers.” (pp. 101-2)
Screening the Novel provides evidence to support these claims. Joanna Webb, promotion manager at Pan Books, says the company had been selling “about fifty copies a month” of Vanity Fair before it brought out its tie-in edition with the TV serial. Having paid the BBC between £3,500 and £4,000 — “which for us is a lot of money” — for the “exclusive use of the photograph of the cast in the production on the cover”, Pan hoped for “fifteen to twenty thousand extra sales” but actually sold “thirty thousand … during August and September [1988]” (pp. 117-8).
There’s evidence from a librarian of a corresponding surge in loans of Vanity Fair (p.168). The authors also quote a 1985 study led by by Dr JM Wober at IBA Research Dept into the reading habits of viewers of dramatisations. Of 3,000 people surveyed, some 46% — or 1,380 — bought or borrowed a book having seen it dramatised, though one quarter of these (some 345), “admitted to reading [only] half or less than half of it” (pp. 22-3). That still leaves more than a third of those surveyed — 1,035 of 3,000 — who bought or borrowed the book and read most if not all of it.
In his response to Miller’s criticism, Terrance says the third type of viewer were those who had not and never would read the original book but would gain something of it from seeing the dramatisation. There’s a sense in all this of imparting, through the screen, the value of the book and of reading. I can understand Terrance’s enthusiasm here as a child from a modest, working-class background whose love of reading led to grammar school, Cambridge and escape. “I got caught in an educational updraft,” Terrance told Toby Hadoke in 2013 of the Butler Education Act 1944, which came into force just before Terrance turned 11 in 1946. “Anybody with a bit of promise was shoved on.” I think he saw the Classic Serial as a means to share the benefits he himself had enjoyed, shoving on a mass audience.
But such a paternalistic view was rather outmoded by the late 1980s.
“As Ien Ang (1991) has described [in Desperately Seeking the Audience (Routledge, 1991)], the BBC moved from a conception of a disciplined audience (where programme types, levels of intellectual content and scheduling patterns would gradually school the audience to listen or watch in a particular way) to a conception of the audience as citizens or consumers exercising a free choice.” (Jonathan Bignell and Stephen Lacey, British Television Drama — Past, Present and Future (2nd edition, 2014, pp. 11-12.)
So the Classic Serial was seen as at once “schooling” the audience — ie it was worthy and hard work — yet also bland, safe and easy. As well as the criticisms of the form made by Jonathan Miller, Screening the Novel cites Hanif Kureishi:
“It’s as if the real passion of the writers … gets lost in the peripherals which are to do with the look of the thing, and with the kind of softening out and flattening out that you get … it’s as if the stories are pulled out, whereas the ideas are left behind.” (p. 100)
A footnote on page 119 says Kureishi made these comments about the Classic Serial on an edition of The Media Show, shown on Channel 4 in May 1987. IMDB suggests this was actually episode S1E7 of The Media Show, broadcast 10 June 1987 — and that Terrance Dicks was on the same programme. I’d love to know more about this.
Screening the Novel also addresses the look or house style of the Classic Serial, dictated by studio and outside broadcast recording on videotape. Again, there is the sense of this being an outmoded form, with film productions becoming synonymous with “quality”. Given all this, we could understand the Classic Serial being cancelled on aesthetic grounds, a relic of an old way of making TV and simply no longer relevant.
Except that Terrance Dicks later gave very different reasons for the end of the Classic Serial. In 1992 — four years after leaving his staff role as producer and so off the BBC leash — he was asked at a Doctor Who convention about the cancellation and potential resurrection of Doctor Who. His answer put that in the context of the wider BBC. Science-fiction, he said, was much like costume drama.
“The two things are expensive. I’ve always working in the wrong areas, you know! And the classic serial, which I used to produce, eventually the BBC stopped making, not because it wasn’t popular, not because it didn’t sell overseas, not because they weren’t good shows. Everybody thought they were wonderful, and the jewel in the crown of the BBC. They just did not have the money.”
This was because, he said,
“No politician wanted to up the licence fee because it was unpopular, and so the BBC found that its income was shrinking and that its output wasn’t. Ultimately, you try and do cheaper and simpler programmes, but at the end of the day, the only way you really save money is by not making the programmes.” (Michael Procter, ‘Terrance Dicks interview’ (26 September 1992), published in Celestial Toyroom #191 (vol. 18, no. 1), January 1993, p. 8.)
I’m watching Vanity Fair at the moment. Four episodes in, it’s a confident, bold production, textured and nuanced and rich. It’s also very relevant to its late ‘80s audience, being all about money. Given the plot, it’s ironic that the BBC couldn’t afford to make programmes of this sort any more. And then there’s this, amid the praise cited in Screening the Novel:
“The Listener for 17-24 December [1987] informed its readers that Vanity Fair was chosen by the Home Secretary, Douglas Hurd, as his ‘programme of the year’, and the Daily Mirror on 9 January 1988, that the Prime Minister, Mrs Thatcher, had asked the BBC to send her video cassettes of all 16 episodes for her Christmas viewing.” (p. 167)
Enjoying but not paying for lavish entertainment is exactly what happens in Vanity Fair, such as when a young, unscrupulous gentlemen encourages his friends to join him for an evening at Vauxhall Gardens, then contrives to have someone else pay. From today’s perspective, that link couldn’t be more on the nail, as the rogue’s name is George Osborne.
For more of this sort of thing, see Billy Smart’s interview with Terrance Dicks about the Classic Serial from 2015.
For more from me on the history of TV, see my book David Whitaker in an Exciting Adventure with Television, and these old blog posts: