Wednesday, December 12, 2007

"U" for "misms"

Inspired by the devil's dictionary, here are 10 defintions of business buzzwords. Readers are invited to do better.

change
Noun. Style - do not use. Change can be for the better or worse. For change for the better, use "improvement". Otherwise use "meddling".

choice
Noun. Cheaper, inferior services forced upon the end user (q.v.).

efficiency
Noun. Redundancy.

end user
Noun. The final, helplessly dependent sap to be considered in any question. If they are considered at all.

interactive
Adjective. Any technological system or business model that actively avoids hearing what the punters say.

outsource
Verb. Have sex with. E.g. "We're going to outsource the department's computers."

strategy
Noun. A new logo. Especially when it costs more than someone's salary.

synergy
Noun. Revelation late into a meeting that no one in attendance has the authority to decide anything.

upgrade
Verb. See outsource.

value
Noun. Couldn't be given away free.

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